Job Alert(s) on Cell (Mobile) Phones

Eureka.. nah not really!

But thought about something.  Almost all companies have Email job alerts on their career pages.
How about putting a job alert for your cell phone?

Its so easy and I think its a good idea. I am really not sure if any companies are doing that. Let me know if you know of any?

I think after skills the first criteria anyone looking for a job would be to target companies based on location/area.
For Ex:- If I live with in 30 miles  of 07645 area code I would like to have a job at KPMG-
WHY KPMG? 
- Fortune 100
- 50 best places to Launch a Career by Business Week
- Computerworld - One of the"100 Best Places to Work in IT"
- Working Mothers 10 Best Co

Wow! so I really want to work at that firm ; so I go to there career page and look for jobs but I don't see anything thats interesting to me right now and I sign on job alert which can send me a email as soon as they have an opening matching my skills or may be I can sign up if they had a mobile (cell) alerts which immeditely sends me a SMS as soon they have an opening.
Why not SMS? The Gen Y would love that but then they are always on top of their emails as well.

Career Builder has the service where they will send you a text message with the latest job openings, based on your interests, daily or weekly. So why aren't corporate sites implementing this idea?