Lime Crime Founder Doe Deere’s Beauty Routine

Doe Deere’s cosmetics line, Lime Crime, has inspired quite a cult following. Needless to say, many of those fans are wondering about Deere’s own beauty rituals. What follows is the full beauty routine (including soundtrack) from Doe Deere’s own perfectly made up mouth.


Deere wakes up every morning at approximately 8:30 a.m. She doesn’t use an alarm, but she does make sure she always gets at least nine hours of sleep. Deere says getting enough sleep is key to maintaining clear skin. Plus she’s a morning person, so she enjoys waking up well-rested and then pondering the day’s agenda over breakfast.


Deere always starts the day with water, which is the only way to stay hydrated in her hot hometown of Los Angeles. Then she stretches and has a healthy breakfast, sometimes including juice freshly squeezed from oranges growing in her own yard. She checks her phone calendar but tries not to let digital correspondence cloud her head first thing in the morning.


Now for the important part. Deere puts on some music – currently lots of The Beatles – and starts her beauty routine with a Glossier face wash. She moisturizes with Murad’s Hydro-Dynamic Quenching Essence, and then she’s ready to put on her make-up. In the morning, she uses True Match Foundation by L’Oréal, but if she’s going out she uses Studio Fix by MAC.


A light dusting of powder sets the foundation, then she fills in her brows, lips and cheeks. She enjoys putting on her blush and lipstick and seeing her face fill with color. Doe Deere prefers to use a pink or red blush and a bolder pink or red lipstick. Her favorites from her own Lime Crime Matte Velvetine line are Pink Velvet, Red Velvet and Rustic.


Deere says her make-up might take as little as 15 minutes or as much as an hour to do, but she doesn’t rush it because she likes the time to herself. She never showers in the morning, preferring instead to let her hair dry naturally in the evening so it’s ready to style the next day. She’s currently using a curling wand to style her purple hair in healthy, luminous waves.


She tries to spend some time playing with her cats before heading to the office at noon. Once there, she will eat lunch with her team and then start the day’s meetings. While Doe is usually out of the office by 6 p.m., it’s not unusual for the busy make-up maven to talk beauty business late into the night.


Follow Doe Deere on Instagram.