Everyone is raving about Sweetgreen, a healthy alternative to the typical fast food joint. The farm-to-table establishment opened its first location in Washington, D.C in 2007, and now has 64 stores up and running across the United States. The restaurant chain has garnered its popularity by providing healthy, filling eats at prices the average joe can easily afford. It is not uncommon to see a line outside the door for these amazing salads, and there’s a reason why. Learn more: http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3
Sweetgreen is much more than your dime a dozen fast-food chains, due to its different way of doing things. Nathaniel Ru, co-founder of Sweetgreen, states that one of his strategies for running a successful restaurant chain centers around location. You won’t find this salad spot sandwiched between a McDonalds and a Taco Bell, but rather in hip and urban neighborhoods. Sweetgreen is aiming for a whole different feeling than other fast food chains; it wants to create an environment that feels personal, honest, and real. Sweetgreen’s app also hopes to mimic this atmosphere by accompanying all their food options with high definition pictures of the real product. Learn more: https://en.wikipedia.org/wiki/Sweetgreen
Another key point in the business plan of Sweetgreen that Ru address is the importance of a good source. When it comes to opening a new store, finding farmers is always Sweetgreen’s first step. Sweetgreen will work with the farmers in the area surrounding their new location to create a menu based on what the farmer is already growing, instead of asking the farmer to work around them. The result is a wider variety of foods and tastes. Learn more: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/
Another element factoring into Sweetgreen’s success is its co-founder, Nathaniel Ru. Ru began forming the foundation of Sweetgreen shortly after graduating from Georgetown University’s business school with his two friends and co-founders, Nicolas Jammet and Jonathan Neman. Ru wanted to start up a restaurant that was not only healthy, but also easy and convenient, something he saw a need for in the industry. Ru and his partners worked hard to make this idea a reality, and have never wavered in their ideals. Ru has always put serving the community first when it comes to leading Sweetgreen, and this ambition is clear in the way the restaurant operates. Ru treats the people he works with as a network of friends and family, and this energy is embraced by its patrons.
Sweetgreen has big things in its future.